CU

CU | Convenience Store

The collaboration was conducted with the aim to create eco-friendly habits in convenience store ‘CU’. CU’s green campaign ‘Be Good Friends’ attempts to cope with environmental issues caused by the increase of disposable products. In mobile application ‘Pocket CU’, CU offers activities such as using eco bag or eco-friendly items, recycling PET bottles, etc. PLEATSMAMA shoulder and flap bag were gifted to the active participants. The campaign was a fit to PLEATSMAMA’s belief, that the best deed is to ‘make small actions at your place’.