MUJI

Based on the shared values of two brands that prioritize environmentally conscious preferences with the theme of sustainable living, a "Conscious Living Room" pop-up store was planned and operated at MUJI Gangnam Store. 

Focused on the harmonious blend of sustainability and everyday life, the store featured brand introduction zones, lifestyle zones, and display zones.

 It vividly portrayed PLEATSMAMA's brand story by showcasing a diverse range of recycling initiatives, from collecting domestic PET bottles to recycling nylon from wasted fishing nets.