SUPERFICTION

As our second summer campaign "100 DAYS OF SUMMER," a collaboration with the creative design studio Superfiction resulted in the release of six collaborative bags.

Bringing together the signature pleats bags with the imaginative and fun characters of Superfiction, we showcased fashionable content along with videos portraying episodes that could enhance the fun of summer days.

Additionally, we operated a collaboration zone at the flagship store EE UT Samcheong, where customers participating in a traditional arrow throwing game received complimentary ice cream as part of an offline event.