SHAKE SHACK

In celebration of Earth Day in April, we collaborated with Shake Shack, incorporating the key colors of Shake Shack into our signature pleats design.

This release aimed to encourage consumers to engage in value-based consumption and participate in activities to protect the environment. 

Additionally, the flagship store EE UT Samcheong organized the first offline event where customers bringing in PET bottles received a complimentary Shake Shack custard ice cream. 

Furthermore, at Shake Shack Starfield Goyang, an eco-friendly art class for mothers and children was held, offering an opportunity to create DIY bags from PLEATSMAMA alongside environmentally-conscious education at eye level.