SKT_Bultina Market

In collaboration with SK Telecom's T Membership Bultina Market,  creators Hee-joo and artist Cha In-cheol, we launched a collaborative edition under the concept of a "market filled with hot collaborative items" tailored to the tastes and trends of the younger generation.

We incorporated artworks of flowers and plants growing from pots and ideas blooming in minds into jacquard pleats bags, enhancing the cheerful mood with high-saturation colors like vivid blue and pink.

Additionally, we organized collaboration zones at flagship stores EE UT Samcheong and Gwangjang Market, as well as a pop-up store in Seongsu, to allow customers experience the "one-of-a-kind bag" collaboration story.