The product, which will be released in partnership with Hyundai Card, will be introduced through the "Be Smart, Recycle" campaign held by Hyundai Card, lasting for a period of about six months from April 2021 and resulted from the collection of 30,000 bottles (1 ton) of waste PET collected from Hyundai Card's offices in Yeouido, Seoul. 1 ton of waste PET bottles were collected by Hyundai Card executives and employees from which Hyosung TNC extracted eco-friendly regen yarn, and Pleatsmama wove them into bags.
The product is made of Pleatsmama's signature product, shoulder bag, which contains Hyundai Card's identity. The shoulder bag's design utilizes a rectangular shape reflecting the width and length ratio of the card plate "1 to 1.58" as a check pattern and emphasizes that it is a bag made by recycling Hyundai Card's empty bottles by placing the label "Our Water," meaning Hyundai Card bottled water, at the bottom of the bag.
Wang Jong-mi, CEO of Pleatsmama, said, "I am pleased to introduce a new product as the first collaboration between Hyundai Card and Pleatsmama in 2022," adding, "I am proud to see Hyundai Card executives and employees participating in the recycling campaign and seeing results."
Meanwhile, Hyundai Card has been making various efforts to reduce the use of plastic. In 2019, in order to reduce the use of disposable cups in-house, sinks for personal cup washing were installed on each floor and the use of tumblers has been encouraged. Last year, the company launched an in-house campaign for "Be Smart, Recycle" and installed more than 50 waste PET bottle collection boxes at its headquarters building in Yeouido to collect empty bottles so that transparent waste PET bottles, including Hyundai Card's bottled water "Our Water," can be recycled.
PLEATSMAMA seeks a change in our consumption.
We are always open to collaborations that balance between fashionable and sustainable.
When receiving with your proposal, we thoroughly assess whether the collaboration is a fit for our brand and respond after the consideration.
**Collaboration process takes 2-3 months in total, with the following steps: [ proposal → meeting → 2D design → sample → order → receiving]
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